An important part of digital marketing today is Search Engine Optimization, more commonly known as SEO. Simply put, this is the strategy companies use to try and secure the top 5 spots on Google. As you can imagine, a typical search renders hundreds of thousands of results, so anything beyond the first page is usually not considered to be useful. Hence, businesses need to either employ SEO within their internal digital marketing department, or hire a third party SEO company to help them out. Either way, the aim is to boost the company website for enhanced visibility and improved sales.
Keywords are quite straightforward. They are the words one typically types into a search engine to help them obtain the search results they want, say ‘Bali holidays’ for instance. There are of course various combinations of keywords that can apply to any given thing, so the key is to identify what they are. This can actually be quite a tedious process, and definitely too much to take on if you have a very small team. So you can outsource the SEO process and be relieved of it. Just be sure to spend some time identifying the keywords accordingly, because this sets the foundation for all else.
You do have to keep a close eye on performance regularly. You do not need to be on it every minute of the day, but you should check every few hours at first and then change accordingly. It depends on which direction your SEO efforts are currently headed. Google has very helpfully included analytics and tools for the same for our convenience, making life that much easier. You just need to be able to read and understand them, so you can create more targeted campaigns. A digital marketing agency may also offer SEO services, so enquire when you come across them.
The Internet is one of the greatest tools at our disposal today, so you need to make the most of it. If you know it well enough, you will be able to take your business to newer heights. What you should do is take the content you are optimizing and then link it to as many relevant websites as possible. In other words, other websites who do not pose a threat to your business, but discuss related topics as well. It take some combing, but you do come across them, and your hard work here does pay off.
This is critical to the success of your SEO strategy. Plagiarism is rife, and you may often find websites that have ripped off content word-for-word from others. This can negatively affect business, especially if a customer comes across it. They will lose faith in the product and you. So ensure that all content is fresh, new, and original more than anything. Plagiarism can be a major problem, so if you are hiring creative to join your team, be sure to make this fact very, very clear to them. You could land in big trouble for being lax in this area.